{"id":100390,"date":"2022-04-11T15:28:00","date_gmt":"2022-04-11T13:28:00","guid":{"rendered":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390"},"modified":"2023-04-03T17:13:52","modified_gmt":"2023-04-03T15:13:52","slug":"20-anni-di-rope","status":"publish","type":"post","link":"https:\/\/paolalenti.spaziodemo.org\/en\/20-years-rope\/","title":{"rendered":"The intuition that has revolutionized the outdoor"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Over the last twenty years, Paola Lenti has followed a thread: durable, long lasting and in its own way revolutionary. A yarn with a round sounding name \u2013 Rope \u2013 and an unusual textile appearance that has marked the history of the industrial development of the company.

It is the early 2000s. Paola Lenti is looking for an innovative material for the outdoors. She turns over in her hands a sample of a technical fabric from an Eastern European manufacturer, intrigued by the fact that warp and weft are the same size. She envisages a possibility there: to produce a round yarn with that dimensions, something similar to the lines used in sailing, capable of resisting water and ultraviolet rays. A yarn to be transformed into performing outdoor fabrics.

The research focuses on polypropylene, a not very noble fiber, nonetheless light and waterproof thanks to the \u201cclosed\u201d structure of its molecules that prevents water from entering the fiber itself. Two intrinsic qualities that make it ideal for the outdoors.\u00a0

Rope, however, is still a long way off. Literature on polypropylene does not exist; it is necessary to test its resistance, functionality and lightfastness.

With the tenacity of newbies and a contagious enthusiasm for everything that needs to be invented, Paola Lenti embarks on a sometimes-naive quest: she uncovers shoe lace manufacturers in the Yellow Pages, regularly visits trade fairs in search of answers to her questions, calls on an automotive expert to verify the robustness and durability of fabrics as well as on weavers. Little by little she realizes that polypropylene, if properly processed, represents \u201cthe future\u201d. She brings the pieces together and arrives at the Chemistry Department of the University of Turin to refine the research phases.<\/p>\n\n\n\n

<\/p>\n\n\n\n

The rest is history. Rope, an exclusive technical yarn, 100% recyclable, resistant to water, ultraviolet rays, mould and bacteria is launched.<\/strong><\/em><\/p><\/blockquote><\/figure>\n\n\n\n

<\/p>\n\n\n\n

A high performing synthetic yarn that has the texture of a natural fabric to the touch, a peculiarity that has allowed it to cross the thresholds of indoor and fully establish itself even in interiors. This is one of the many reasons why Rope has given a new direction to the company: it is the “discovery” that has allowed it to establish a dialogue between inside and outside, to blur the boundaries between different environments to convey a fluid and harmonious domestic universe.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
ph. \u00a9 Maurizio Natta<\/figcaption><\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

Thanks to its versatility, in these twenty years Rope has given rise to dozens of materials, from cords to weaves, from tubular “socks” to fabrics, which have become each time upholsteries for seating pieces or load-bearing structures of sofas, armchairs or sun beds. \u201cAnd also outdoor rugs – Paola Lenti remembers -. A revolution for the times, when associating a rug to the outdoors sounded like an oxymoron\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
ph. \u00a9 Maurizio Natta<\/figcaption><\/figure><\/div>\n\n\n\n

<\/p>

Rope has turned 20 and has not aged. The continuous experimentation has contributed to improving its resistance and longevity even in harsh environments and severe climatic conditions.<\/strong><\/em><\/p><\/blockquote><\/figure>\n\n\n\n

Today many of Paola Lenti products are immediately recognizable thanks to that yarn, originated from an intuition, and to the extraordinary range of colors in which it is offered, which allows coordinating fabrics and materials of several collections.

And from the research on Rope, latest generation yarns, fabrics and materials arouse \u2013 Twiggy, Maris, Diade – even more performing and sustainable.

But that is another story.<\/p>\n\n\n\n

\"\"
\u00a9 Paola Lenti srl, ph. Sergio Chimenti<\/figcaption><\/figure><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

The Rope yarn is enduring, versatile and with its textile appearance has made our collections unique<\/p>\n","protected":false},"author":4,"featured_media":100482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[69,73,187],"tags":[],"yoast_head":"\nThe intuition that has revolutionized the outdoor - Paola Lenti<\/title>\n<meta name=\"description\" content=\"The intuition that has revolutionized the outdoor -\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The intuition that has revolutionized the outdoor - Paola Lenti\" \/>\n<meta property=\"og:description\" content=\"The intuition that has revolutionized the outdoor -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390\" \/>\n<meta property=\"og:site_name\" content=\"Paola Lenti\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-11T13:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-03T15:13:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2022\/04\/20anni_Rope_cover_mani.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1434\" \/>\n\t<meta property=\"og:image:height\" content=\"962\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"l.perilli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#organization\",\"name\":\"Paola Lenti\",\"url\":\"https:\/\/paolalenti.spaziodemo.org\/it\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/paola_lenti_official\/\",\"https:\/\/www.linkedin.com\/company\/paola-lenti-srl\/\",\"https:\/\/www.pinterest.com\/paola_lenti\/\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2020\/11\/logoPL.png\",\"contentUrl\":\"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2020\/11\/logoPL.png\",\"width\":783,\"height\":389,\"caption\":\"Paola Lenti\"},\"image\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#website\",\"url\":\"https:\/\/paolalenti.spaziodemo.org\/it\/\",\"name\":\"Paola Lenti\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#primaryimage\",\"url\":\"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2022\/04\/20anni_Rope_cover_mani.jpg\",\"contentUrl\":\"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2022\/04\/20anni_Rope_cover_mani.jpg\",\"width\":1434,\"height\":962},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#webpage\",\"url\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390\",\"name\":\"[:it]L\u2019intuizione che ha rivoluzionato l\u2019outdoor[:en]The intuition that has revolutionized the outdoor[:] - Paola Lenti\",\"isPartOf\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#primaryimage\"},\"datePublished\":\"2022-04-11T13:28:00+00:00\",\"dateModified\":\"2023-04-03T15:13:52+00:00\",\"description\":\"[:it]L\u2019intuizione che ha rivoluzionato l\u2019outdoor[:en]The intuition that has revolutionized the outdoor[:] -\",\"breadcrumb\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/paolalenti.spaziodemo.org\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019intuizione che ha rivoluzionato l\u2019outdoor\"}]},{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#article\",\"isPartOf\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#webpage\"},\"author\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/person\/142fbc52be055089ed4e9402354e64d0\"},\"headline\":\"The intuition that has revolutionized the outdoor\",\"datePublished\":\"2022-04-11T13:28:00+00:00\",\"dateModified\":\"2023-04-03T15:13:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#webpage\"},\"wordCount\":1119,\"publisher\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#primaryimage\"},\"thumbnailUrl\":\"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2022\/04\/20anni_Rope_cover_mani.jpg\",\"articleSection\":[\"Materials\",\"Colors\",\"company\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/person\/142fbc52be055089ed4e9402354e64d0\",\"name\":\"l.perilli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5efcdc55dda49b5a116581f21d02857?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5efcdc55dda49b5a116581f21d02857?s=96&d=mm&r=g\",\"caption\":\"l.perilli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The intuition that has revolutionized the outdoor - Paola Lenti","description":"The intuition that has revolutionized the outdoor -","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The intuition that has revolutionized the outdoor - Paola Lenti","og_description":"The intuition that has revolutionized the outdoor -","og_url":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390","og_site_name":"Paola Lenti","article_published_time":"2022-04-11T13:28:00+00:00","article_modified_time":"2023-04-03T15:13:52+00:00","og_image":[{"width":1434,"height":962,"url":"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2022\/04\/20anni_Rope_cover_mani.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"l.perilli","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#organization","name":"Paola Lenti","url":"https:\/\/paolalenti.spaziodemo.org\/it\/","sameAs":["https:\/\/www.instagram.com\/paola_lenti_official\/","https:\/\/www.linkedin.com\/company\/paola-lenti-srl\/","https:\/\/www.pinterest.com\/paola_lenti\/"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/logo\/image\/","url":"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2020\/11\/logoPL.png","contentUrl":"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2020\/11\/logoPL.png","width":783,"height":389,"caption":"Paola Lenti"},"image":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#website","url":"https:\/\/paolalenti.spaziodemo.org\/it\/","name":"Paola Lenti","description":"","publisher":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paolalenti.spaziodemo.org\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#primaryimage","url":"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2022\/04\/20anni_Rope_cover_mani.jpg","contentUrl":"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2022\/04\/20anni_Rope_cover_mani.jpg","width":1434,"height":962},{"@type":"WebPage","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#webpage","url":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390","name":"[:it]L\u2019intuizione che ha rivoluzionato l\u2019outdoor[:en]The intuition that has revolutionized the outdoor[:] - Paola Lenti","isPartOf":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#primaryimage"},"datePublished":"2022-04-11T13:28:00+00:00","dateModified":"2023-04-03T15:13:52+00:00","description":"[:it]L\u2019intuizione che ha rivoluzionato l\u2019outdoor[:en]The intuition that has revolutionized the outdoor[:] -","breadcrumb":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paolalenti.spaziodemo.org\/it\/"},{"@type":"ListItem","position":2,"name":"L\u2019intuizione che ha rivoluzionato l\u2019outdoor"}]},{"@type":"NewsArticle","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#article","isPartOf":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#webpage"},"author":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/person\/142fbc52be055089ed4e9402354e64d0"},"headline":"The intuition that has revolutionized the outdoor","datePublished":"2022-04-11T13:28:00+00:00","dateModified":"2023-04-03T15:13:52+00:00","mainEntityOfPage":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#webpage"},"wordCount":1119,"publisher":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#organization"},"image":{"@id":"https:\/\/paolalenti.spaziodemo.org\/it\/?p=100390#primaryimage"},"thumbnailUrl":"https:\/\/paolalenti.spaziodemo.org\/wp-content\/uploads\/2022\/04\/20anni_Rope_cover_mani.jpg","articleSection":["Materials","Colors","company"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/person\/142fbc52be055089ed4e9402354e64d0","name":"l.perilli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paolalenti.spaziodemo.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5efcdc55dda49b5a116581f21d02857?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5efcdc55dda49b5a116581f21d02857?s=96&d=mm&r=g","caption":"l.perilli"}}]}},"meta_box":{"files":false,"images":false,"launch-video":false,"launch-image":false,"video_in_content":false,"categoria_file":false,"band-text":false,"moodboard_title":false,"moodboard_desc":false,"moodboard_video":false,"moodboard_colors":false,"moodboard_elements":false,"moodboard_caption":false,"band-link":false,"launch-link":false,"direction":false,"size":false,"title":false,"journal-posts":false,"launch-top-text":false,"launch-top-link":false,"launch-title":false,"launch-text":false,"launch-gallery":false,"link-text":false,"launch-layout":false,"video_launch":false,"product-list":false,"product-category":false,"product":false,"color-bg":false,"color-text":false,"launch-image-mobile":false,"launch-label":false,"launch-embed":false,"autoplay":false,"layout":false,"_pl_thumb_hide":"0","_pl_author":"","_pl_author_hide":"0","_pl_subtitle":"","_pl_article_gallery":[]},"_links":{"self":[{"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/posts\/100390"}],"collection":[{"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/comments?post=100390"}],"version-history":[{"count":60,"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/posts\/100390\/revisions"}],"predecessor-version":[{"id":105175,"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/posts\/100390\/revisions\/105175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/media\/100482"}],"wp:attachment":[{"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/media?parent=100390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/categories?post=100390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paolalenti.spaziodemo.org\/en\/wp-json\/wp\/v2\/tags?post=100390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}